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G. Moffett Cochran, Chairman/CEO, Silvercrest Asset Management Group 

Top Wealth Manager Number 21 | Back to Top Wealth Managers

Silvercrest seeks to deliver a very high-level of performance and service to its client base of predominantly self-made businessmen. Larger clients are especially attracted by the firm’s broad range of family-office services, says G. Moffett Cochran.

The current downturn has provided Silvercrest with opportunities to address two business challenges. One is attracting and retaining top professionals. Recently, the firm has interviewed "quite a few" professionals who are considering a switch to a small firm, often from a bigger institution.

The second challenge is getting in front of prospective clients. These days, Silvercrest is meeting with prospects who are unhappy with their advisors because of poor investment performance and service that doesn't live up to the fees they're paying.

"This is a ripe opportunity for people who’ve got a compelling story to tell, as we think we do," he says.

2009 Top Wealth Managers Rankings by Average AUM Per Client (PDF)

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